Brad Kubota returns to Canwest

Will take up position of vp global BC sales

TORONTO -- Veteran Canadian TV ad executive Brad Kubota has returned to domestic broadcaster Canwest Global Communications Corp. after a 15-month sales stint at rival CTV.

Kubota will become vp global BC sales from Sept. 1, based in Vancouver, after joining CTV as vp sales for its conventional TV stations from March 2008.

Before that, Kubota served as vp and GM of national sales at Canwest Global's western Canadian operations from 2001-03. He then went on to the post of vp local sales for Canwest Mediaworks to 2006.

Kubota replaces Ruth Powell, who is retiring from Global BC.

His move to Global Television, a division of Canwest Global, comes as the cost of U.S. network series for CTV, Global Television and other domestic networks continues to climb as TV ad revenue falls sharply during the current recession.