Brand Biz digest: 4Kids creates cards
Empty4Kids Entertainment Inc. has created a trading card subsidiary, TC Digital Games Llc., and an online multiplatform game unit, TC Websites Llc., allowing the firm to capture additional revenue and greater margins from trading card sales linked to such properties as "Pokemon" and "Yu-Gi-Oh!" 4Kids will have majority ownership of TC Digital Games and 50% ownership of TC Websites. TC Digital Games already is in talks with other content owners to license their properties for trading cards.
Palmer joins Team
Media and marketing agency Team One has appointed David Palmer, who headed WMA's licensing and merchandising division, to the new post of group director handling event marketing and strategic alliances. He will be responsible for leading the agency's 17-person event-marketing team and setting the strategic and creative course for the department.
Pontiac and Virgin Megastores have announced a co-branded marketing deal in which Virgin will license at least 30 songs a year to Pontiac for use in its commercials and online promotions, while Pontiac will launch its first in-store branded merchandise towers in all North American Virgin Megastores. The 8-foot towers will feature items like the Pontiac-sponsored Virgin Recommends CDs.
Disney tween line
Disney Consumer Products has announced the launch of a tween merchandise line inspired by its hit TV series "Hannah Montana" that will play up the show's themes of "music, fashion and fun" with games, electronics and more.
Delivery Agent Inc. and Dennis Digital have announced a multiyear agreement for Delivery Agent to develop an e-commerce site for Maxim magazine, where products featured in the magazine and on Maxim.com will be sold along with Maxim-branded and -licensed merchandise and an assortment of products and gear for men ages 18-34. The deal is believed to be the first such arrangement for a magazine or print publication.