Brandon Maxwell Launches E-Commerce
Maxwell, who got his start as Lady Gaga's stylist, is celebrating with an exclusive offer.
Two years after launching his eponymous label, Brandon Maxwell is going digital.
The 33-year-old Texas native, who first made a name for himself as Lady Gaga's stylist, is entering the e-commerce realm with the addition of a shopping section — now live — to his website, BrandonMaxwellStudio.com.
To celebrate his new venture, Maxwell is offering customers an exclusive deal in the U.S. only. Earrings by Lunch at the Ritz ($495-$795), which were featured on Maxwell's spring 2018 runway, are now available for pre-order in limited quantities through Nov. 20.
The crystal-encrusted, enamel-coated earrings are all animals "representing attributes of a Brandon Maxwell woman: an owl for wisdom, a zebra for individuality and a panther for courage." The 10 statement-making styles also have 24k-plated backing.
His label may be young, but Maxwell has already amassed an A-list Hollywood following thanks to his tailored, chic jumpsuits, pantsuits and ball gowns. Fans run the gamut from Blake Lively, who recently stepped out in a bright-yellow two-piece ensemble while promoting All I See Is You, to Michelle Obama, who wore a strapless white number during a state dinner at the White House last year.