Brandon Maxwell Launches E-Commerce

Dimitrios Kambouris/Getty Images for Brandon Maxwell
Lady Gaga and Brandon Maxwell

Maxwell, who got his start as Lady Gaga's stylist, is celebrating with an exclusive offer.

Two years after launching his eponymous label, Brandon Maxwell is going digital. 

The 33-year-old Texas native, who first made a name for himself as Lady Gaga's stylist, is entering the e-commerce realm with the addition of a shopping section — now live — to his website,

To celebrate his new venture, Maxwell is offering customers an exclusive deal in the U.S. only. Earrings by Lunch at the Ritz ($495-$795), which were featured on Maxwell's spring 2018 runway, are now available for pre-order in limited quantities through Nov. 20.

The crystal-encrusted, enamel-coated earrings are all animals "representing attributes of a Brandon Maxwell woman: an owl for wisdom, a zebra for individuality and a panther for courage." The 10 statement-making styles also have 24k-plated backing.

His label may be young, but Maxwell has already amassed an A-list Hollywood following thanks to his tailored, chic jumpsuits, pantsuits and ball gowns. Fans run the gamut from Blake Lively, who recently stepped out in a bright-yellow two-piece ensemble while promoting All I See Is You, to Michelle Obama, who wore a strapless white number during a state dinner at the White House last year.