Bravo high on fashion in series pickups

Demi Moore/Ashton Kutcher docu-series among new shows

After years of branding itself as a nonscripted destination, Bravo is venturing into scripted development for the first time with two projects that share the main themes of the channel's unscripted fare: fashion, design, cuisine and real estate.

The cable network's maiden scripted efforts, "Blueprint" and "30 under 30," were unveiled Thursday at Bravo's upfront presentation in New York, where it also announced series pickups for a quartet of reality shows, including the Sarah Jessica Parker-produced "American Artist" and several projects in development, including a docu-series from Demi Moore and Ashton Kutcher.

Bravo's only previous exposure to scripted programming came from a handful of off-network acquisitions, including "Six Feet Under" and "The West Wing."

The network's original scripted project, "Blueprint," hails from "Six Feet Under" alum Laurence Andries and Alloy Entertainment. It is a serialized dramedy following the lives of two best friends -- one straight, one gay -- who own New York's hottest architecture and interior-design firm.

"30 Under 30," from Jonathan Prince and Alana Sanko, revolves around New York up-and-comers, including a chef, a gossip blogger, an avant-garde artist and a high-end real estate agent.

Bravo's new series orders include Parker's "American Artist," a "Project Runway"-style competition series set in the art world; "Design Sixx," about a husband-and-wife real estate makeover team; "Kell on Earth," about a fashion publicist; and "Launch My Line," in which 10 fashion designers pair with famous names to launch a clothing line.

Two of the shows, "Artist" and "Kell," are produced by Magical Elves, the company behind Bravo's signature series "Project Runway," which, after a prolonged legal battle, is moving to Lifetime in the summer following the launch of Bravo's new "Fashion Show."

Bravo's unscripted projects in development include "Eric B," about celebrity event planner and florist Eric Buterbaugh, which is executive produced by Moore and Kutcher and Jason Goldberg's Katalyst Media, as well as "Jackie's Gym Takeover," with "Work Out" star Jackie Warner revamping gyms; "Laura Bennett," a doc series about the fashion designer; "Secret Life of Supermodels," featuring supermodels Carol Alt, Maggie Rizer, Frederique Van Der Wal, Mariel Hemingway, Irina Pantaeva and Patricia Velasquez; and "Social Heights," about a group of Manhattan social climbers.