Brazil Launches Competition to Promote Film Distribution Worldwide

Cinema Brazil World Cup Logo - H 2012

Cinema Brazil World Cup Logo - H 2012

Trips to Carnival and the 2014 FIFA World Cup -- plus $30,000 -- will go to companies that distribute the most films made in the country.

Cinema of Brazil, a company that promotes Brazilian films across the world, has created a competition to incentive international distributors.

The Distributors World Cup will reward companies that have distributed Brazilian films globally since 2005.

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During the first phase -- which is open to enrollment until Dec. 17th -- the contest will give away a trip to Rio de Janeiro's 2013 Carnival. The more Brazilian films a company has in its catalogue, the more points the company gets in the general ranking.

The competition is also supported by Apex-Brasil (Brazilian Trade and Investment Promotion Agency), which is fundamental in this project.

André Sturm, the president of Cinema of Brasil, says the competition is an important way to encourage the distribution of Brazilian cinematography in other countries.

“There's nothing better than bringing the companies that distribute our films in for a closer look at Brazilian culture,” Sturm says.

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The second phase will begin in 2013. Cinema of Brazil will award the three winning companies with trips to watch their home country compete in the 2014 FIFA World Cup, held in matches all over the country. The two first companies ranked will also receive $30,000 U.S. to be used towards distributing Brazilian films.

To take part in the Distributors World Cup, the companies’ representatives must fill out the form available at Cinema of Brazil website.