Break goes to movies with the guys

Male-targeted devoted to TV and film

Break Media is launching a Web site Wednesday that targets men and is devoted to TV and film, with NBC on board as a sponsor. will provide news, previews, reviews and recaps on what males should be watching. The site also has a user-generated rating system that allows readers to weigh in with their own assessments.

ScreenJunkies rounds out a suite of sites that Break has positioned as a online source for males, including Cage Potation, Chickipedia, Holy Taco and Wall Street Fighter.

"The launch of ScreenJunkies is yet another example of how Break Media is able to distribute premium content to millions of men while simultaneously opening a new channel for advertisers to reach niche moviegoers and TV addicts," Break CEO Keith Richman said.

At launch, ScreenJunkies will run a promotion for the NBC series "Knight Rider."