'Breaking Bad': AMC Sells Out Finale Ad Time

Issue 33 Breaking Bad Saul - H 2013

Issue 33 Breaking Bad Saul - H 2013

The cable network reportedly had been seeking $300,000 to $400,000 for 30-second spots.

Ad buyers have snapped up coveted spots for the highly anticipated series finale of AMC's Breaking Bad.

The network had been seeking $300,000 to $400,000 for a 30-second spot for Sunday's episode, according to Advertising Age, which cited unidentified media buyers.

TV RATINGS: 'Breaking Bad' Hits Another Record Ahead of Series Finale  

The network confirmed that the Breaking Bad finale episode was sold out of ad time to The New York Times.

The penultimate episode of the split fifth season nabbed 6.6 million viewers. The run times of the final two episodes of the drama have been extended to 75 minutes, including commercials. 

The finale ad buy price is up from $130,000 to $140,000 for prior episodes, Ad Age reported. 

The trade publication compared the reported asking price to finales of broadcast network shows.

For example, NBC reportedly sought high-end buys as much as $400,000 per 30-second spot for The Office finale in May.

Other recently concluded high-profile finales that have commanded pricey buys include ABC's Lost  in 2010 ($900,000) and Fox's last episode of 24 the same year ($650,000).