Brisk sales for 2008 Olympics DVDs

Pirated copies appear same day, report says

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SHANGHAI -- DVDs of the Beijing Olympics opening ceremony went on sale Tuesday in major Chinese cities. The two-disc set has a street price of 55 yuan (US$8).

Statistics from China International Television Corp. showed that of the 6,000 DVD sets that hit store shelves in Shanghai, 5,100 sold on the first day, Shanghai newspaper Xinmin News reported.

A CITVC spokesman refused to divulge details on the income from the DVD sales when contacted by The Hollywood Reporter.

An order for 7,000 additional sets has already been placed from Shanghai, the report said.

CITVC, a CCTV subsidiary and exclusive publisher and distributor for Beijing Olympics-related video products, expects to sell at least 1 million sets before the 2012 London Olympics.

Along with the opening ceremony set, CITVC will release DVDs of the closing ceremony and a collection of the Games' most exciting moments. Customers can reserve copies of the DVDs at large bookstores.

Xinmin News also reported that pirated copies of the opening ceremony DVD were available in Shanghai on the day of the official release. A Wednesday visit to shops in the city that sell pirated DVDs revealed no pirated versions of the Olympics discs.

Pirated DVDs typically sell for 15 yuan-20 yuan.