Brit distributor C4i ups sales team

Joel Atley named senior sales, commercial exec

LONDON -- Brit distributor C4i, part of the Digital Rights Group, has ramped up its sales team in the run-up to MIPCOM, hiring former 2waytraffic and Celador exec Joel Atley as senior sales and commercial executive, C4i managing director Christina Willoughby announced Thursday.

Atley's, role will be to oversee sales to Scandinavia, Benelux, the Middle East, Germany and Israel as well as leveraging C4i's library across broadcast and multiplatform distribution.