Brit Music Doc Sensation 'Bros: After the Screaming Stops' Secures U.S. Release (Exclusive)
The film, which charts the rise and fall of pop star twins Luke and Matt Goss, became a meme-friendly, word-of-mouth phenomenon in the U.K. over the holiday season.
North Americans are — finally — getting the opportunity to experience one of the U.K.'s most talked about music documentaries in years.
Bros: After the Screaming Stops, chronicling the rise and fall of late 1980s/early 1990s teenage pop sensation Bros, became a word-of-mouth sensation after it aired on the BBC over Christmas, sparking countless memes, gathering a cult following and — more recently — winning a BAFTA.
Now Gravitas Ventures has secured a deal with producer Fulwell 73 (also behind James Corden's The Late Late Show and Carpool Karaoke), with plans to release the feature via on-demand channels on May 28.
At its heart, Bros: After the Screaming Stops charts twins Matt and Luke Goss' reunion 28 years after disbanding — having barely spoken and not played together since their split — and dealing with the fragility of fame and the heartbreak that followed.
Although released on the BBC without a huge degree of fanfare on Dec. 23, the film soon became one of the holiday season's most discussed TV moments, striking a comedic chord on social media for the popster pretensions and peculiar philosophies of two brothers — both now 50 – whose celebrity stars had fallen more than two decades earlier.
Deadpan-delivered lines such as "I think the letters H-O-M-E are so important because they personify the word home," “I made a conscious decision because of Stevie Wonder to not be superstitious," and "Rome wasn’t built in a day. And fuck me, that’s true. But we don’t have the time Rome had," coupled with the constant bickering between the siblings, saw the film — despite being unscripted — likened to This Is Spinal Tap and The Office, with clips shared thousands of times online.
Having initially canceled much of their 2017 reunion tour due a lack of interest, the noise generated around After the Screaming Stops even saw Bros announce new dates, set to start in London in July. The film later won the BAFTA TV Craft Award for editing: factual and is nominated for the specialist factual honor at Sunday's BAFTA TV Awards ceremony.
"Since the very first screening, the reaction we’ve received to Bros: After the Screaming Stops has been nothing short of phenomenal," said Leo Pearlman, partner at Fulwell 73 (in which The Hollywood Reporter owner Valence Media acquired a minority stake last year). "We always set out to make a documentary that was candid, wasn’t sugar-coated, told the true story of fame and would appeal not just to Brosettes but to everyone and it’s been great to see audiences really embrace it."
He added: "As Matt and Luke are based in Las Vegas and L.A., we’re really pleased to have Gravitas Ventures onboard and have North American audiences see this, and hopefully it will capture the zeitgeist there as much as it has in the U.K."
Said Matt Goss: "The year has been a complete whirlwind and every time I don’t think it can get any better, something even more amazing comes along. The U.K. is of course where we grew up and will always be first and foremost our home, but as both Luke and I now live and have established careers in the U.S., it is really special that our award-winning film will be seen here."
Added Luke Goss: "Music and family is a part of all our lives as well as the backdrop of this film. The remarkable journey our documentary has brought to my life has been an incredible and unexpected life experience. Knowing my brother and I get to share it with North America is truly exciting for me and frankly a dream come true."
Fulwell is currently in production with Universal Music Group’s Motown Records and PolyGram Entertainment on Hitsville: The Story of Motown, the first movie documentary about Motown Records with founder Berry Gordy’s active participation.