British Fashion Council, BAFTA team up

Allows fashion, film industries to work more closely

LONDON – Designer Tom Ford embodies the meeting of fashion with movies following his directorial debut "A Single Man," starring the Oscar nominated Colin Firth.

But now fashionistas and movie shakers will rub shoulders more often following a partnership between the British Fashion Council and the British Academy of Film and Television Arts, announced late Wednesday.

The partnership is announced a week before both London Fashion Week and the Orange British Academy Film Awards.

The idea is from the British Fashion Council's aim to put fashion at the heart of the creative industries by forging partnerships with other organizations in the arts.

BAFTA has invited the BFC to take a space at its Film Awards' Style Suites from which the BFC can stream live shows from London Fashion Week.

BFC chairman Harold Tillman said: "This initiative is a fantastic way of forging relationships between our creative industries. The red carpet continues to play an increasingly important role in a designer's marketing program, as images are instantly distributed to audiences worldwide. This relationship between the British Fashion Council and BAFTA is an invaluable way of promoting British talent from both industries on an international platform."

BAFTA CEO Amanda Berry added: "You only have to look at BAFTA's archive of Awards photographs from the 1950s onwards to see the special relationship between fashion and film."