British Film Institute Hires Former Lion TV Executive for Marketing Post

The U.K.'s leading movie agency has named Richard Shaw as director of marketing, communications and audiences.

LONDON -- The British Film Institute has hired former Lion Television executive Richard Shaw as director of marketing, communications and audiences.

Shaw replaces Chris Tavers, who exited the position in February.

Shaw will be tasked with leading customer and communications strategy across the BFI’s operations, encompassing venues (BFI Southbank and BFI IMAX), DVD label, theatrical distribution, festivals including the BFI London Film Festival, BFI National Archive, Sight & Sound and BFI Lottery Film Funding.

Shaw was most recently executive producer and head of development at factual indie Lion Television since 2002.

Lion output on Shaw's watch included The Big Read: Battle of the Books, Disappearing Britain and Secrets of a Suffragette.

Prior to Lion, Shaw worked at the Royal Opera House, the National Theater and English National Ballet.

Shaw said: “This is a tremendously exciting time to be joining the BFI, with British film and television enjoying such enormous critical acclaim and international success right now. The BFI has an inspiring vision to build on this success and I’m really looking forward to joining the talented team.”

Travers left the BFI in February to be marketing and development director at the Australian Centre for the Moving Image.