British soccer star to host Dutch channel

Gary Lineker to commentate on First Division Live

AMSTERDAM -- Former British soccer star Gary Lineker will be one of the main presenters on the Dutch pay TV channel Eredivisie Live (First Division Live), when it starts transmitting matches live from the Dutch soccer league Aug. 29.

The channel is a joint initiative between Endemol and all the clubs in the Dutch first division. Last week the organization reached an output deal with all the local cable companies: UPC, Tele 2, Ziggo and KPN. With this nationwide coverage, the channel hopes to reach 800,000 subscribers within five years.