Britney Spears' 'Hold It Against Me' Blasts Onto Radio
According to radio programmers across the country, reaction to Spears's new single has been overwhelmingly positive. Says Z100's PD: "It's another home run for Britney."
After just one day, Britney Spears' "Hold It Against Me" already ranks as the No. 16 most-played track at pop radio, according to Nielsen BDS.
The first single from Spears' forthcoming ninth album, which was produced by Dr. Luke and Max Martin, ranks at No. 16 in plays - and No. 7 in audience - on Billboard's Pop Songs building chart, to be released on Billboard.com next Monday (Jan. 17).
The survey lists the most played songs on 130 mainstream top 40 radio stations, as monitored by BDS.
"Hold It Against Me" logged 595 plays yesterday (Jan. 10) on 114 of the chart's reporting stations, or 88% of the panel. The song's first-day airplay translates to 7.8 million in audience.
KIIS (102.7)/Los Angeles and KHTS (Channel 933)/San Diego led all pop reporters with 18 first-day plays each. Mainstream top 40 programmers report that early listener reaction to the song has been overwhelmingly positive.
"It's another home run for Britney," says Sharon Dastur, program director of WHTZ (Z100)/New York, which spun "Hold It Against Me" eight times yesterday. "The tweets, texts and Facebook posts are overflowing with listeners that are excited that Britney is back with another smash."
"Instant listener reaction in Miami has been massive," says WHYI (Y100)/Miami PD Alex Tear. "We are already playing the song in heavy rotation, in addition to offering instant access to hear it on Y100.com. It sounds great on the radio. Welcome back, Brit."
"With all those pickup lines in the song, how can it not get 'picked up' to play on the radio?," muses John Reynolds, WNKS (Kiss 95.1)/Charlotte, N.C., PD. "It's another Spears hit."
KSLZ (107.7 FM)/St. Louis PD Jeff McHugh says that Spears, who, with the song's debut on Pop Songs, will up her count to 25 chart entries, a sum bested only by Mariah Carey (29) and Madonna (26) in the chart's 18-year history, simply continues to give her fans what they want. "'Hold It Against Me' is what Britney does best: provocative lyrics and ass-shaking pop."