Broad Casting

U.S. TV studios looking overseas for growth

When Disney-ABC International Television held its first one-day program market for Central and Eastern European buyers four years ago, it didn't require a meeting place too spacious. Just 40 clients turned up for the glitzy preview of studio fare, which covered everything from TV series to ABC News footage.

But when the now-annual event was held last month, more than 100 buyers attended, an indication of the burgeoning growth rates across the territory that make it an investment priority.