Brock Collection Is Debuting a Capsule Kids Line
The L.A.-based brand loved by Margot Robbie, Jennifer Lawrence and Selena Gomez is collaborating on a kid’s line exclusively for online retailer Maisonette.
The husband-and-wife design duo behind the four-year-old cult fashion label Brock Collection teamed up with e-retailer Maisonette to create six children's pieces inspired by their super-popular Spring 2018 RTW collection — worn by everyone from Margot Robbie to Selena Gomez — after Maisonette co-founders Sylvana Ward Durrett and Luisana Mendoza Roccia approached the designers about working together.
“It has always been a dream of ours to create a children’s collection. When Sylvana came to us with the idea of a collaboration, we were thrilled,“ says Brock co-founder Laura Vassar Brock. The limited-edition line marks the first-ever foray into kidswear by Brock — which was 2016’s winner of the CFDA/Vogue Fashion Fund — with clothing ranging in sizes 2-6 and priced from $95 to $175. The collection features two shirts, two trousers and two dresses.
“The children's market is crucial right now,” says Mendoza Roccia of the fast-growing market and adds that the categories available on Maisonette (children's apparel, furniture and toys) represent $300 billion in global spending. She explains, “Moms are starting families later in life, and spending more on their children than ever before.”
“The cream linen trouser and blue floral top would be heaven on Prince George — the set is timeless and classic, and perfect for Easter,” says Ward Durrett. Mendoza Roccia, however, thinks John Legend's and Chrissy Teigen’s daughter Luna would look adorable in one of the floral frocks at a playdate. The online luxury kid’s boutique was co-founded in March 2017 by Vogue alums Ward Durrett and Mendoza Roccia and carries a mix of luxe and up-and-coming labels like Bonpoint, Stella McCartney, Bobo Choses, Plan Toys and Chloe. Anna Wintour, Keri Russell, Seth Meyers and Jennifer Meyer are fans of the site.
"We want the pieces to work for all children — they really do start developing their own style at a young age — we see it with our own son, it’s so fun," says Kristopher Brock. He adds, "We wanted this collection to be fun and easy."