Bron Launches New Equity Investments Division

Ashley Levinson and Jennifer Arceneaux- Courtesy of Bron Media - Split-Publicity-H 2018
Courtesy of Bron Media

Jennifer Arceneaux will head the new division that has already completed an investment in Animal Kingdom.

Bron Media Corp. is launching a new division, Bron Ventures, which will make equity investments in film, TV, digital and animation production companies. The new division will be headed by Jennifer Arceneaux, who is joining the company as senior vp, Venture Partnerships, and who will report to Bron’s newly appointed chief strategy officer Ashley Levinson. 

Levinson, who joined the company in April, working alongside recently upped chief content officer Anjay Nagpal, previously served as COO of Annapurna Pictures and has held posts at Soho House Group and the Sundance Institute. As chief strategy officer, she is responsible for fostering filmmaker and industry relationships and identifying new opportunities across the group of companies that includes Bron Studios, Bron Animation, Bron Creative and the new Bron Ventures, while overseeing day-to-day operations of the Los Angeles studio. 

As head of the new Bron Ventures, Arceneaux will manage its portfolio and serve as a strategic advisor to Bron’s joint-venture partners. She recently served as chief development officer and head of branded content at Acorns, the fintech company. Prior to Acorns, Arceneaux was chief development officer at the Sundance Institute and the Museum of Contemporary Art, Los Angeles, where she oversaw revenue growth, marketing and corporate communications.

The first Bron Ventures fund is backed by Chris Conover’s Hudson-Creative.

The new Bron division recently completed an investment and a strategic partnership with the Brooklyn-based production company Animal Kingdom, headed by Joshua Astrachan and David Kaplan, which has fielded such indie films as Short Term 12, It Follows, Paterson, Tramps, Beach Rats and It Comes at Night.

“We are thrilled to welcome Ashley and Jennifer to our company," Bron chairman Aaron L. Gilbert said in announcing the new division. "Ashley is a big thinker with unique insight and vision and has brought so much to Bron already. Jennifer brings a diverse skill set to Bron, which will benefit our company and our joint-venture partners. With Animal Kingdom, we love the work they’ve done and look forward to supporting them as they grow their company. Joshua and David are a truly dynamic team.” 

Commented Kaplan, "We couldn't feel more fortunate to have found a long-term strategic partner in Bron. Having long been impressed by the growth and ambition of the organization under the stewardship of its CEO, Aaron Gilbert, we see an incredible opportunity for corporate synergy as Animal Kingdom embarks on this exciting new chapter in the company's history."

The deal with Animal Kingdom was negotiated by Kaplan and Carl Kleidman of Ritholz Levy Fields, LLP, on behalf of Animal Kingdom and Bron’s chief legal officer Joel Guralnick. Additionally, Graham Taylor and Christine D'Souza Gelb of Endeavor Content consulted Animal Kingdom on the deal with Bron.

Bron also previously announced a strategic investment and partnership with Michael Ellenberg’s television studio Media Res, whose upcoming projects include Apple’s untitled morning-show drama, starring and executive produced by Reese Witherspoon and Jennifer Aniston; the television adaptation of the novel Pachinko, a multi-generational saga filmed and set in Korea, Japan and America, also for Apple; and a television series based on the 1981 sci-fi feature film Scanners, which is a co-production with Bron Studios.