Brooklyn's Barclays Center Expands Into West Coast With New Hire (Exclusive)

Paola Palazzo - S 2015
Courtesy of Barclays Center

Paola Palazzo - S 2015

Paola Palazzo, who has 25 years of music experience, will head a new Century City office as vp industry relations and event development.

This story first appeared in the July 24 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

The Barclays Center is expanding its reach beyond Brooklyn. The arena, along with a variety of smaller New York venues under its purview, got a West Coast presence for the first time on July 13 by opening an office in Century City to be headed by Paola Palazzo, recently appointed vp industry relations and event development.

Palazzo has 25 years of music experience, including her stint as vp booking for The Forum in Los Angeles and vp talent for Nederlander Concerts. While Barclays is home to the NBA's Brooklyn Nets and, beginning this year, the NHL's New York Islanders, Palazzo will focus on attracting musicians to the 18,000-seat arena.

"Barclays Center is such a classy venue -- artist-friendly, fan-friendly -- it ticks all the boxes," she says. Barclays, which has hosted such acts as Jay Z (a onetime co-owner), the Rolling Stones, Billy Joel and Paul McCartney since opening in 2012, also oversees Cushman & Wakefield Theater as well as Nassau Veterans Memorial Coliseum and LIU Brooklyn Paramount Theatre. Palazzo will help book shows at all four.

"It's important for us to have a consistent voice on the West Coast," says Barclays Center CEO Brett Yormark, who also has inked a partnership with Jay Z's RocNation, of Palazzo. "She'll spearhead our industry relationships with Live Nation, AEG and the talent agencies." For now, Palazzo is alone in her Avenue of the Stars office with no plans to hire staffers, although that could change as her workload ramps up. "I'll be reaching out to everyone, letting them know I'm open for business."