Bruno Mars, Cardi B Pay Homage to Iconic L.A. Fashion Label Cross Colours on Grammys Stage
Fashion without prejudice.
Sartorially speaking, few things are more synonymous with '90s music (or pop culture for that matter) than the color-blocked, more-is-more layering, oversized proportions and primary color palette of Cross Colours.
When Bruno Mars and Cardi B hit the Grammys stage this evening, the two (heavily nominated) stars were practically eclipsed by the rainbow-hued array of Cross Colours clothing worn by the backup dancers and singers, and of course Mars and Cardi B themselves.
The brand, founded in Los Angeles in 1989, has a long history in the music industry. It has been worn by Tupac Shakur, Magic Johnson, Will Smith, TLC, Dr. Dre, Snoop Dogg and Jamie Foxx. The line's famous tagline is “Clothing Without Prejudice.”
Worn primarily by the hip-hop community, Cross Colours launched with the aim to promote a positive message to black youth.
When worn by groups like TLC or during tonight's Mars and Cardi B performance, the bold statement the brand tries to project is hard to miss.
Cross Colours was also one of the first brands to make street wear more universal and accessible, inspiring lines like Fubu, Ecko and Phat Farm, and in turn the ubiquitous style staple that it has become today.
Cross Colours’ message of unity couldn't be more timely; the world could use even more of it, both onstage and off-.