BSkyB Backs Online Video Startup Pluto.TV

The U.K. pay TV giant has been growing its digital investment portfolio

BSkyB continues to boost its investment portfolio.

The U.K. pay TV giant has invested $500,000 into online video startup Pluto.TV, the companies announced announced Monday. The partnership with Pluto.TV — which programs online content into TV-like channels that can be watched at any time — builds on Sky's effort to invest in U.S. startups. Previous investments include ad tech firm Sharethrough, streaming service Roku, virtual reality technology developers Jaunt and video delivery firm 1 Mainstream. 

"This partnership enables Sky to draw on the ground-breaking work Pluto.TV are doing to help viewers discover and enjoy the best of online TV through an intuitive and editorially rich TV platform," said Emma Lloyd, director of corporate business development at Sky. "As we learn about new trends in the way people watch TV, we look forward to sharing our own expertise in content creation, packaging and promotion."

Added Pluto.TV CEO Tom Ryan: "We're excited to have one of the world's leading entertainment and communications companies as an investor in Pluto.TV. Sky's considerable strengths in TV content and distribution and their leading position in Europe will be invaluable to us as we scale our business."

Pluto.TV launched in March with investments from Hollywood heavyweights such as United Talent Agency CEO Jeremy Zimmer, Terry Semel's Windsor Media, ICM president Chris Silbermann, rapper Nas, Interscope Records co-founder Tom Whalley, former ABC Entertainment president Jamie Tarses and UTA digital media head Brent Weinstein