BSkyB CEO to give MIPTV keynote

Jeremy Darroch to discuss content, innovation and success

LONDON -- BSkyB CEO Jeremy Darroch will talk movies, pay TV and consumer innovation at a keynote at this year's MIPTV market April 14, organizers said Tuesday.

The head of the downturn-defying British satcaster -- which has beaten the recession to achieve 9.7 million subscribers at the start of 2010 -- will discuss plans for Sky's future growth, the central role of content and the importance of innovation in his speech, a rare outing for the determinedly low-profile CEO.

He is expected to talk about the satcaster's 3D TV service that will rollout in April in the U.K., as well as the rollout of High Definition services and PVR products that have helped retain consumers.

"The combination of Jeremy Darroch's experience and the pivotal role of Sky in the evolving entertainment industry will certainly make for an absorbing keynote address which we are thrilled to host at MIPTV" said Laurine Garaude, director of Reed MIDEM's Television Division.

Darroch has been at the forefront of Sky's transformation from a pay television company into a diversified communications platform that delivered revenues of £2.9 billion ($4.5 billion) in the last half-year.

During the keynote, he is also expected to discuss his plans for the company's future growth, and the central role of content and innovation in the context of a competitive and fast-moving marketplace.

Darroch became CEO of Sky in 2007 after two years as CFO. He was previously group finance director at U.K. electronics retailer DSG.