BSkyB movie channels get brand redo


BARCELONA, Spain -- British Sky Broadcasting is rebranding its 10-channel premium movie portfolio as a series of genre-based channels beginning April 4, Sky Networks deputy managing director Sophie Turner Laing said Tuesday in London.

The move, which reflects customer demand, will see Sky rename its channels Sky Movies 1 to 10 as genre-oriented movie channels across comedy, drama, family, action/thriller, indie, classic, horror/sci-fi and modern greats.

Sky Movies offers about 450 films per week, of which about 20 are pay TV premieres.

"The evolution of our film channels is driven by our customers," Turner Laing said.

"Sky Movies offers the best film experience available in the home, and with the changes announced today, viewers can enjoy even greater control over the films they want to watch. In offering the widest choice of films, high-definition and on-demand service through TV and PC, there's never been a better time for film lovers to experience Sky Movies," she said.