BSkyB names Zappia managing director

Previously worked at Sky Italia, Fila, Ferrari

LONDON -- BSkyB has hired Sky Italia vp sports channels Andrea Zappia to be the managing director of its customer group, the job recently vacated by Brian Sullivan, who left to become deputy CEO of Sky Deutschland.

Zappia, who has been with Sky Italia since 2003, previously worked for Fila, Ferrari and Procter & Gamble.

He will relocate to London for the new role, overseeing the U.K. satcaster's sales, marketing and customer operations teams, with responsibility for customer acquisition and retention across the company's range of entertainment and communications products and reporting to CEO Jeremy Darroch.

"Andrea will bring a wealth of experience and add further strength to the leadership team at BSkyB," Darroch said.