BSkyB scores Champions League rights
EmptyLONDON -- Satcaster BSkyB has won the rights to the lion's share of Champions League soccer matches between 2009 and 2012 in a deal thought to be worth 240 million euros ($484.8 million), it was announced Tuesday.
The satcaster is thought to have outbid broadcasters including ITV and the BBC to retain the live rights package, securing rights to all but one match per round from the start of the 2009/10 season. A secondary package of rights to matches played on Wednesday nights remains the subject of separate bidding.
"Sky Sports will be able to give our viewers more live matches and more of the giants of European football," Sky Sports managing director Vic Wakeling said. "We have used digital technology over the last five seasons to offer a menu of live games. It has worked superbly and given viewers choice; they can decide which game to watch and they appreciate that."
BSkyB chief executive Jeremy Darroch declined to confirm the price tag but said that the package was secured for a price "we believe reflects their value to our customers and which recognizes the increasing attractiveness of this competition to our business."