BSkyB steps into 3-D with Keane show

Satcaster is researching launch of 3-D service

LONDON -- BSkyB has successfully broadcast its first live 3-D TV event to a domestic 3-D-ready set, using its satellite network and an existing Sky+HD set-top box, the satellite broadcaster said Friday.

The Thursday broadcast -- part of BSkyB's research into potentially launching 3-D TV as a consumer proposition -- was of a live music performance by rock band Keane.

Sky said it worked with specialist 3-D production company Nineteen Fifteen Prods. and Island Records to record the broadcast in 3-D and also launched a 3-D webcast of the gig via Keane's Web site.

Sky's live transmission took place at London's Abbey Road for a VIP audience. BSkyB's director of strategic product development, Gerry O'Sullivan, said the satcaster will continue to work with TV manufacturers, broadcasters, studios and other content owners to establish the potential for commercial 3-D TV services.

"We're excited to have worked with Keane and their innovative management team to explore how our 3-D TV technology might be used to offer a totally new viewing experience for live and recorded music," Sullivan said.

"Being able to broadcast a live event in 3-D is a real breakthrough as previous demonstrations have relied on recorded material," he added. "This is the first time we've broadcast a live event in 3-D over satellite, and it shows the significant progress we're making with our research and development activity."

O'Sullivan is set to deliver a keynote address featuring alternative stereoscopic 3-D footage at the NAB Show set for April 18-23 in Las Vegas.
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