Bud.TV visits 'Afterworld' with Rogow


Bud.TV programming begins after Super Bowl. See Brand Biz, page 14.

NEW YORK — Bud.TV, Anheuser-Busch's new online entertainment network, has ordered an animated science fiction series from Stan Rogow Prods., the company said Thursday.

"Afterworld" is a series of 130 two-minute episodes that also will have its own Web site, Afterworld.TV, where viewers can interact and learn more about the show's mysterious world — created after an inexplicable global event causes 99% of the Earth's population to disappear and renders technology useless.

Rogow hailed the computer-generated series as the first fully interactive science fiction serial intended for Internet, mobile phones and gaming. He and his partners are in negotiations with partners to exploit "Afterworld" on all platforms.

"We believe we are setting a new standard for digital storytelling that will appeal to a broad array of demographics and be adaptable to a multiple number of today's most exciting platforms," he said.

Robert Riesenberg, CEO of Omnicom's branded entertainment production arm Full Circle Entertainment, brokered the "Afterworld" deal with Bud.TV.

The series will premiere and be exclusively available to Bud.TV for 10 days and then will be accessible on Afterworld.TV. All new episodes will premiere on Bud.TV.

Rogow, whose credits include Disney Channel's "Lizzie McGuire" and Discovery Kids' "Darcy's Wild Life" is executive producer of the series. Brent Friedman ("Dark Skies") is head writer and producer.

Rogow said he and his partners, which include industry veteran Jeff Sagansky and animation producer-director Michael Decourcey, have created a new company, Electric Farm Entertainment, which is developing more Web-based series that will use the same multiplatform creative and business model.