'Buff' Tops Easter Weekend in Hong Kong

Love in the Buff - H 2012

Local favorite "Buf"' draws in audience against 'Mirror, Mirror', 'Titanic 3D' and 'The Hunger Games'

HONG KONG – Local crowd pleaser Love in the Buff continues to steam ahead during Easter in Hong Kong, topping the box office chart through the four-day public holidays from April 6 through 9, besting Mirror, Mirror, distributed by Intercontinental Films, and Fox’s Titanic 3D, both released just before the break.

The Pang Ho-cheung directed comedy from Media Asia took HK$6.6 million during the four-day weekend, adding up to a total of HK$22.4 million since its March 29 release.

The Julia Roberts fairy tale update Mirror, Mirror came in second with HK$3.95 million, while James Cameron’s 3D version of his 1997 megahit came neck to neck with HK$3.87 million, according to the Hong Kong Motion Picture Industry Association. 

U.S. March blockbuster Dr. Seuss’ The Lorax, which opened the same week as Love in the Buff, took HK$2.7 million, just a few dollars more than The Hunger Games.  The worldwide box office mammoth and cultural phenomenon, which opened on March 22, has accumulated a HK$17 million gross.

The total box office take during the four-day Easter holiday in 2012 marked a 10.6 percent rise from the same period in 2011, from HK$24.2 million to HK$26.7 million.  The 2011 Easter holiday box office was dominated by the erotica-in-stereoscopic 3D, Sex and Zen 3D, which went on to take a total of HK$41 million during its four-month run. The film’s success was partly attributed to the enthusiastic support from tourists from China, where the film was not released.