Bullard big in Viacom Japan

Upped to president of MTV Nets unit

MTV veteran Peter Bullard has been promoted to president of Viacom Japan, MTV Networks International president Bill Roedy said.

Based in Tokyo, Bullard will oversee the operations of all of MTV Networks' linear and digital-programming services as well as other ancillary businesses catering to the Japanese marketplace, the company said Friday.

Bullard, who was executive vp and managing director at Viacom Japan, reports to Roedy.

"Japan will continue to be one of our biggest international growth markets as we fast-track the development of Flux, MTV and Nickelodeon to enhance our connection with Japanese audiences," Roedy said.

Launched last week, Flux is a video-sharing site for broadband Internet users in Japan (HR 10/24).

"Peter's strong leadership and passion for our brands will fuel our growth in Japan across all of our businesses, including TV, mobile, broadband and consumer products," Roedy said.

Bullard described Viacom Japan as having strong momentum in the region.

"I'm confident that we can continue to build stronger relationships with Japanese consumers by introducing even more innovative brands, products and services," Bullard said.

Viacom Japan is a wholly owned subsidiary of MTV Networks, a division of Viacom Inc.