'Bully' Director, U.S. Mayors Teaming for Anti-Bullying Program (Exclusive)

'Bully' director Lee Hirsch

Lee Hirsch's documentary will be screened across the country as part of a program also involving the U.S. Conference of Mayors.

Bully director Lee Hirsch and mayors across the country are set to announce the launch of a new anti-bullying initiative, The Hollywood Reporter has learned exclusively.

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Hirsch will be in Dallas Saturday for the U.S. Conference of Mayors meeting, where the mayors will announce The Mayors Campaign to End Bullying. As part of the initiative, mayors around the country will be sent copies of Bully to screen in their cities, as well as discussion resources tailored to the documentary's bullying prevention message.

“Working with America’s mayors, we hope to engage communities around the country in the process of developing city-specific action plans drawing from research-based initiatives and best practices, so that we move beyond temporary fixes to permanent solutions that enable all children and educators to learn and teach in safe, supportive environments," Said Hirsch.

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At the conference, educational experts will share advice and research on programmatic ways to end bullying for the estimated 13 million U.S. children a year who suffer from it.

"As community leaders, it is the responsibility of mayors to raise awareness and educate city residents about not only the potentially tragic effects of bullying, but also the many real ways that school climate impacts how our schools perform and innovate,” said Sacramento Mayor and USCM President Kevin Johnson.

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Houston Mayor Annise Parker has signed on as campaign spokesperson.

Hirsch's advocacy and educational group The Bully Project is partnering with the U.S. Conference of Mayors for the initiative. Bully, distributed by The Weinstein Company in 2012, was greeted with strong critical response.

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