Bunda upped to exec role at CNN Worldwide


NEW YORK -- CNN said Tuesday that it has promoted Susan Bunda to the new position of executive vp content development and strategy for CNN Worldwide.

She is based in Atlanta and reports to CNN Worldwide president Jim Walton. Bunda was senior vp news for CNN/U.S., in charge of Atlanta-based programming plus domestic content and medical and science and technology reporting.

The network said her new role will be to develop programming for multiple platforms and also will involve "marshaling CNN talent, resources and experience on wide-ranging business initiatives."

"It's a combination of program development for CNN Worldwide, growing and understanding more fully the audiences we have online and on TV, and challenging this incredible staff to do more and to think differently as we go forward," Bunda said Tuesday.

Among her accomplishments at CNN, including directing the coverage of breaking news stories like Hurricane Katrina, Bunda aided in the development of I-Reports, CNN's citizen-journalism effort.

Bunda has worked at CNN for 20 years, joining the network in 1987 as a producer and writer. She also was senior vp talk shows and guest bookings for CNN, executive producer of the CNN Special Events Unit and executive producer of "Burden of Proof." She graduated from Western Michigan University and also worked at WWMT Kalamazoo, Mich., and WMAQ Chicago.