Burstein upped at Debmar-Mercury

He becomes executive vp programming and production

Lonnie Burstein has been promoted to executive vp programming and production at Debmar-Mercury.

Burstein served as a consultant at the production-distribution company for three years before his July 2006 appointment as senior vp overseeing research and new programming. He is responsible for shows including talker "The Wendy Williams Show," which launches nationally in mid-2009 following the six-week summer preview on the Fox Television Stations, and the new "Trivial Pursuit: America Plays," which also is being formatted for sale to the international market.

Among the Debmar-Mercury projects in development that Burstein is spearheading are two game-show formats -- "Trivial Pursuit: Hot Seat," from executive producer Tom Gutteridge, and "The Limit," from Scott Sternberg -- both of which the company is bringing to MIPCOM this month.

"Lonnie's collaborative, forward-thinking contributions have played a key role in our brisk growth and successful transition into original programming," Debmar-Mercury co-president Mort Marcus said.

Added co-president Ira Bernstein, "Lonnie has been able to quickly and effectively develop programming models capable of breaking through the clutter."

Burstein's previous positions include four years as senior vp first-run programming and development at syndicator Studios USA, where his duties included overseeing production on "The Sally Jessy Raphael Show."