Bustle CEO Bryan Goldberg to Revive Gawker

Courtesy of Gawker.com

The site will relaunch in early 2019 with Amanda Hale as its publisher.

Gawker is getting a second life. 

The Nick Denton-founded news site, which was shut down after its parent company went bankrupt fighting a lawsuit brought on by Hulk Hogan, will be revived early next year with publisher Amanda Hale at the helm, The Hollywood Reporter has confirmed. Hale's LinkedIn names her as vice president and publisher of Gawker as of September this year. 

Bustle Digital Group CEO Bryan Goldberg acquired the Gawker assets this summer, paying $1.35 million for the rights to the brand and its archives. A spokeswoman for Bustle confirmed the hiring of Hale and said that she will be responsible for building out Gawker's sales and marketing teams and developing the overall strategy for the brand. Her first project will be to established a permanent home for the Gawker archives. 

Gawker, which made a name for itself with provocative coverage of the New York media world, was sued by Hogan for publishing an excerpt of a sex tape. It was later revealed that the lawsuit was backed by Silicon Valley billionaire Peter Thiel. Hogan was ultimately awarded $140 million in compensatory and punitive damages. In 2016, Denton said that the company would pay Hogan $31 million. 

As part of Gawker's bankruptcy, the company auctioned its non-Gawker assets, including blogs Gizmodo, Jezebel and Deadspin, for $135 million to Univision. The Gawker assets were auctioned separately earlier this year and Thiel was reportedly among the early bidders, though a holding company owned by Goldberg ultimately acquired the property. 

Hale most recently served as chief revenue officer at media startup The Outline. The Columbia University journalism graduate also spent time at TPM Media and The Nation.

Variety first reported the news of Gawker's relaunch.