CAA Invests in Entertainment Benefits Group

Richard Lovett - 2016 Milken Institute Global Conference - Getty - H 2018
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The agency’s Premium Experience division will be managed by the Miami-based company.

CAA has invested in Entertainment Benefits Group and will align its CAA Premium Experience division under management of the Miami-based company.

EBG, which also has offices in New York, Orlando and Las Vegas, provides travel and entertainment perk programs for more than 40,000 corporate clients who together reach more than 50 million employees nationwide. CAA’s hospitality division, which was established in 2015, will now be managed by EBG, which is led by founder and CEO Brett Reizen.

“Brett Reizen and his team at EBG have built a remarkable business that is unlike anything else in the marketplace,” CAA president Richard Lovett said in a statement. “Providing its entertainment partners with unique access to its significant distribution pipeline, EBG’s state-of-the-art technology integration with major ticketing and travel providers, combined with its direct-to-consumer relationships and data-driven approach, truly differentiates it from other organizations. We look forward to working with EBG to further solidify its position as a leading industry solution.”

Premium Experience had exclusive partnerships with MLB, the NBA and the NHL, and those relationships will continue.