CAA Signs Digital Entertainment Brand theCHIVE
The agency will represent "probably the best site in the world."
CAA has signed humor and meme site theCHIVE, Billboard and The Hollywood Reporter have exclusively learned. The multifaceted digital entertainment brand describes itself as "probably the best site in the world" on its home page and sees more than 30 million users per month and 800 million-plus content views monthly.
TheCHIVE was launched as a photoblog in 2008 by brothers John and Leo Resig from Fort Wayne, Indiana, who now live and work in Austin, Texas. Leo is CEO and John is president and "chief hustle officer" of Resignation Media, which includes a number of online properties including theCHIVE and Chive Studios, the company’s in-house production company which creates original programming, including Blue Collar, 10% Happier and Just the Clip. Collectively, the titles have garnered more than 52 million views last year across desktop, mobile web, and mobile app platforms.
Recently, theCHIVE and its parent company Resignation Media have partnered with a number of major brands including NASCAR, Diageo, Viacom, NBCUniversal and EA to develop branded digital marketing campaigns. Much of theCHIVE's content comes from its massive user base — users submit over 5,000 pieces of content daily and meet offline every week. The company also operates Chive Charities, building content around unique causes for people in need of financial assistance or veterans in need of support. Since its inception, theCHIVE’s community has created regional groups that have met offline across the country. These branded events have raised more than $5 million for a variety of charitable organizations.
CAA will create opportunities for theCHIVE and Resignation Media across all areas, including touring, film, television and licensing, among others.