CAA Taps Nielsen's Steve Hasker as CEO of CAA Global

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Steve Hasker

The newly structured CAA Global includes CAA China, Evolution Media, CAA Ventures and Creative Labs.

CAA has hired Steve Hasker, most recently global president and COO of Nielsen Holdings PLC, to serve as CEO of CAA Global. He will start in January.

Hasker, who will join the agency’s board of directors, will oversee the intersection between CAA’s traditional work in representation and its other businesses and investments. CAA Global is newly structured and includes the joint venture CAA China, merchant bank Evolution Media, early-stage VC fund CAA Ventures and Creative Labs, which builds consumer tech companies as well as media and entertainment experiences.

“CAA Global is an exciting step in the continued growth and diversification of CAA,” agency president Richard Lovett said Tuesday in a statement. “Steve is a transformational and highly accomplished industry executive, and we are thrilled, after conducting an extensive search, to have found someone who also shares so profoundly our cultural priority of collaborative success. Under Steve’s leadership, we are confident that CAA Global will capitalize on the strength of CAA’s position at the nexus of talent, content, technology and brands across the global marketplace to accelerate growth and innovation for CAA and our clients.”

Hasker had been at Nielsen since 2009. Prior to that, he was a partner in McKinsey’s Global Media, Entertainment and Information practice. The University of Melbourne and Columbia grad (he earned both an MBA and master’s degree in international affairs from the latter) also has worked in finance in the U.S., Russia and Australia. Hasker's research has been published in the Harvard Business Review, and he is a lecturer at Columbia and NYU.

“CAA is very well positioned to take advantage of massive technology disruption and changing consumer behavior,” said Hasker. “I look forward to building upon CAA’s long history of industry leadership and relentless innovation to create successful new global businesses and opportunities for its clients and the company.”

“CAA’s management team has demonstrated its ability to help drive the evolution of the media and entertainment industry,” said James Coulter, co-founder of CAA majority shareholder TPG. “CAA Global exemplifies these successful efforts, and with Steve as its CEO, we have a deeply experienced business leader with a proven ability to drive growth. We’re confident CAA will continue to accomplish exciting things.”