Cable Veteran Bradley Siegel Named TV One President

Bradley Siegel - P 2014
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Siegel, who has previously served as president of Turner Entertainment Networks, is currently vice chairman of Atlanta-based UP

Former Turner Entertainment Networks president Bradley Siegel has been named president of cable network TV One, which targets black viewers.

Siegel, who officially joins the network Jan. 5, will be responsible for overseeing and leading all business and creative aspects of TV One, which is celebrating its 10th anniversary. He'll report to chairman and CEO Alfred C. Liggins III.

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Siegel is currently vice chairman of Atlanta-based UP, which he co-founded with CEO Charley Humbard and launched in 2004 is carried in almost 70 million homes. During his tenure, Siegel oversaw programming and marketing and is also credited with playing a key role in the growth of distribution and advertising sales. as well as launching and overseeing UP's original programming strategy. He also played a key role in the network's partnership with the American Black Film Festival.

In 2012, UP partnered with Magic Johnson Enterprises to launch ASPiRE, a new network from Earvin "Magic" Johnson. Siegel led the team that conceived and developed ASPiRE with MJE and has continued as an advisor to ASPiRE’s management team.  

Prior to UP, Siegel was president of Turner Entertainment Networks for Turner Broadcasting System Inc., where he was responsible for TNT, Turner Classic Movies, Cartoon Network, Turner South, Boomerang, TBS Superstation, WTBS Channel 17 and WCW as well a Turner Studios. He also oversaw the launches of TCM and Adult Swim and played a key role in signing Charles Barkley and Johnson to long-term deals for Inside the NBA on TNT as well as helping to bring Wimbledon, The British Open and NASCAR to the network.

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"After a comprehensive search of a broad and diverse slate of candidates, we are pleased to have identified someone with Brad’s unique balance of industry leadership and engagement with the entertainment, pop-culture and new media savvy audience we serve,” Radio One founder and chairperson Cathy Hughes said. “We have every confidence that Brad will organize and lead the TV One team to meet the evolving challenges of today’s media environment.”

Added Liggins: “Brad Siegel is an ideal choice to help us build on the success we have achieved at TV One these past 10 years. His notable career as a top-level executive leading mainstream networks and his tenure with networks targeting African-American viewers will be invaluable to us as we continue to grow TV One. The depth of his promotional, brand-building and original programming experience will be advantageous as we continue to define and strengthen TV One’s brand in a constantly evolving media marketplace.”   

Said Siegel: “The opportunity to build on the network’s diverse slate of original programming such as the award-winning Unsung and popular music reality series R&B Divas LA is awesome and I couldn’t be more proud that TV One is the exclusive home of the prestigious NAACP Image Awards. I am very excited to join the leadership team and help lead TV One to new heights as it enters its next decade.”