Cable's Super Bowl halftime shows score


The ratings for the cable networks' Super Bowl halftime offerings didn't come anywhere near the game's record-breaking viewership, but they still managed to break a few records of their own.

Among the halftime alternatives were Animal Planet's "Puppy Bowl IV," Spike TV's "MLE Chowdown: Ham N' Egg" and Oxygen's sneak peak of its upcoming reality series "Deion & Pilar: Prime Time Love."

"Puppy Bowl," which aired from 3-6 p.m. Sunday, posted its best ratings ever. The telecast averaged 1.1 million total viewers, up 35% from last year, for the three-hour telecast, according to Nielsen Media Research. It also posted its highest rating in the adults 25-54 demo (0.5), making it Animal Planet's highest-rated telecast in the demo over the past year.

Online, brought in 169,000 unique visitors Sunday, its highest number since the death of Steve Irwin in September 2006.

At Spike TV, the Major League Eating competition -- in which Erik Denmark ate 61 hard-boiled eggs in eight minutes and Joey Chestnut consumed 7.14 pounds of ham in eight minutes -- averaged 863,000 viewers from 7:52-8:20 p.m. Sunday. That figure represents the biggest audience ever for an MLE event telecast on Spike TV.

"Deion & Pilar," centering on former NFL player Deion Sanders and his family, officially debuts April 15, but Oxygen gave viewers a sneak peak Sunday during halftime. The network drew about 220,000 viewers during halftime of the game.

Fox's telecast of the Super Bowl averaged 97.5 million viewers, the game's biggest audience ever.