Caitlyn Jenner Tapped for H&M's New Sports Campaign

Caitlyn Jenner - H&M Sports campaign -publicity- H 2016
Courtesy of H&M

All she does is win, win, win.

Swedish retailer H&M has selected Caitlyn Jenner as the face of its new sportswear campaign. The 66-year-old reality TV star and Olympic medalist (formerly known as Bruce before her highly publicized gender transition in 2015) has offered a sneak peek of her new athleisure endorsement deal with a behind-the-scenes shot posted to her social media accounts.

"Backstage with @hm. Can't wait to show you more of this inspiring and amazing campaign!" Jenner captioned the Instagram snapshot of herself looking svelte in black leggings and a top paired with a zip-up jacket and matching black-and-white sneakers.

Jenner is the latest in a line of celebrities who have been featured in the fast-fashion brand's campaigns. Others include Beyonce, Lady Gaga, Tony Bennett and Katy Perry. Last month, the I Am Cait star announced a collaboration with MAC Cosmetics on a new limited-edition lipstick called Finally Free, set to debut in April. Proceeds will benefit programs for the transgender community.

Jenner isn't the only member of her family to get in on the athleisure game; daughter Kylie recently was chosen to appear in Puma's spring/summer training campaign.