So. Cal. company creates 3D print promos


How do you market a 3D movie in two-dimensional media?

The answer might be found in promotional materials that convey the same rich images.

One company in particular, Virtual Images of Redlands, Calif., has been busy singing up studios for 3D DVD packaging, posters and other marketing materials.

VI is creating a hologram-style DVD cover for Warner Bros.' "Harry Potter and the Half-Blood Prince," and it did one-sheets for Warners' recent 3D hit "The Final Destination," as well as Sony's "Cloudy With a Chance of Meatballs" and Fox's "Ice Age: Dawn of the Dinosaurs." It also created 3D soft drink cups for June's "Terminator Salvation" and an insert in Rolling Stone and Us Weekly for Showtime's "United States of Tara."

VI uses a technology developed by Kodak called Dynamic Images. High-end photos are layered onto plastic sheets put together with an ultra-violet gluing system.

The process isn't cheap -- one 3D poster can cost $300 -- but studios have been placing orders by the thousands.

"It's an effort to cut through the clutter and grab the consumers' attention by telling a story a paper poster just can't tell," VI president Dave Corey notes.

The next frontier, Corey says, will be 3D trailers and online ads.