‘Call of Duty: Black Ops’ Sold 8.4 Million Units in November
The shooter title accounted for 25% of all video game sales, bumping up the industry 8% to $3 billion.
NEW YORK - Activison’s Call of Duty: Black Ops helped boost U.S. video game sales in November as it sold 8.4 million units and accounted for 25% of all game software sales, according to research firm NPD Group.
That made it the best-selling game in its launch month ever and made it the seventh-best selling game of all time already.
Game industry sales, including hardware, software and accessories, , including hardware, software and accessories, rose 8% to nearly $3 billion for the latest month, making it the best November on record, with software sales up 3% to nearly $1.5 billion.
Accessory sales were up 69% over the year-ago period to $413.3 million driven by the Xbox 360 Kinect controller from Microsoft.
All this gave November a positive air for the video game industry, which has struggled with declines most year.
Said NPD analyst Anita Frazier: “November sales represent the best November on record in terms of new physical retail sales. It bests November 2008 by roughly $30 million, and that time frame was at the height of the music/dance genre sales.”
But Wedbush Securities analyst Michael Pachter warned: “Growth in November may send a false signal for a return to sustainable growth.”
Through November, 2010 game software sales tracked by NPD in the new physical retail channel are down 4% at $7.54 billion. Total industry sales are down 5% to $14.1 billion.