'Call Me by Your Name' Spurs Biggest Streaming Week Ever for Psychedelic Furs' "Love My Way"
The song was the band’s first single to chart on the Billboard Hot 100, peaking at No. 43 in 1983.
The Psychedelic Furs’ classic 1982 song “Love My Way” claims its biggest streaming week ever, largely thanks to its placement in the new movie Call Me by Your Name.
The track, which is featured in a dance party sequence in the film, collected 177,000 on-demand streams (audio and video combined) in the U.S. in the week ending Nov. 30, according to Nielsen Music. That’s up 9 percent compared to the previous week. Of that sum, the song’s on-demand audio streams jumped by 15 percent, rising to 131,000 in the week.
Both metrics for the latest week — total on-demand streams, and on-demand audio streams — mark the tune’s largest weekly sums since Nielsen began tracking streaming data in 2005.
While the on-demand streaming total of “Love My Way” for the week is tiny when compared to the week’s biggest on-demand streaming song (Post Malone’s “Rockstar,” featuring 21 Savage: 22.9 million), “Love My Way” still earned more clicks than such familiar rock oldies as U2’s 1983 hit “Sunday Bloody Sunday” (168,000 streams); David Bowie’s “Changes,” from his 1971 album Hunky Dory (159,000); and Nine Inch Nails’ 1989 recording “Head Like a Hole” (152,000).
The song’s gain is also notable considering that Call Me by Your Name is playing in only two cities (New York and Los Angeles) and in four theaters. The coming-of-age drama opened in the U.S. on Nov. 24 to glowing reviews, and expands to further cities and theaters on Friday. Unsurprisingly, “Love My Way” saw robust streaming gains in both New York and L.A. during the tracking week ending Nov. 30. It rose 121 percent in on-demand audio streams in New York, while it jumped 29 percent in L.A.
The song’s streaming popularity has been on the rise for the past two months, since the movie’s studio, Sony Pictures Classics, released a snippet of the dance party scene. In the clip — issued on Oct. 11 to coincide with National Coming Out Day — actor Armie Hammer is seen dancing with abandon to the track, surrounded by a crowd of fellow dancers. Soon, Hammer’s co-star Timothée Chalamet joins the fun, hopping and gyrating to the tune. (Watch the video, below.)
In the last eight weeks (Oct. 4 through Nov. 30), “Love My Way” scored 882,000 on-demand streams, up 13 percent compared to the previous eight weeks (782,000).
“Love My Way” became The Psychedelic Furs’ first single to chart on the Billboard Hot 100, peaking at No. 43 on the list dated April 16, 1983. It also reached No. 40 on the Dance Club Songs chart. (The alt-rock classic arrived before Billboard’s Alternative Songs chart launched in 1988.) The tune is included on the multi-artist Call Me by Your Name soundtrack, which was released on Nov. 3 through Madison Gate Records and Sony Classical.
This story first appeared on Billboard.com.