Cam Newton Wears Rosie the Riveter Pin Ahead of Sunday's Game

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Carolina Panthers quarterback Cam Newton

The NFL star previously apologized for insulting a female reporter.

NFL star quarterback Cam Newton sported a pin featuring the cultural icon Rosie the Riveter when he arrived Sunday at Ford Field in Detroit for the Carolina Panthers' game against the Lions. 

The pin was on his fedora. 

The Panthers quarterback came under fire last week when he insulted Charlotte Observer reporter Jourdan Rodrigue during a press conference. 

"It's funny to hear a female talk about routes. It's funny," he said when Rodrigue asked a question. 

Newton later posted a video apology for the incident. 

Panthers spokesman Steven Drummond said in a statement to the Associated Press that Newton spoke with Rodrigue after the news conference and expressed regret for his remark.

The remark also hit Newton in the pocketbook, as Dannon, the maker of Oikos yogurt, cut ties with football player. The company released a statement saying it was "shocked and disheartened" by Newton's comments to Rodrigue.