Cameo Raises $100M at a $1B Valuation

The platform that connects celebrities to fans is planning a global expansion, a bigger B2B business and new products like fan clubs.

Cameo, the platform that connects celebrities to their fans, has raised $100 million at a valuation of just over $1 billion, the company says.

Cameo says it will use the cash to improve its core product, roll out new products like fan clubs and "Cameo Calls," expand its global presence to more countries, and grow its burgeoning B2B business.

In a statement announcing the funding, Cameo CEO Steven Galanis said that the pandemic, as disruptive as it was to the world, served to legitimize Cameo's business model.

“The pandemic put extra stress on the already unstable business models supporting talent across sports and entertainment ecosystems. It catalyzed a massive shift in awareness and widespread adoption of direct-to-fan models, which has, in turn, created a new foundation for fan engagement,” Galanis said. “We exist in an entirely different world today — one in which talent actually want to connect more deeply with their fans, and fans expect unprecedented access to the talent they admire most."

The new investment round was led by Jonathan Turner's e.ventures, with Turner joining Cameo's board. Other investors included Google, Amazon, UTA Ventures, SoftBank, The Chernin Group, and a few Cameo celebrities, including skateboarding legend Tony Hawk.