'Camp Rock' seals broadcast deals in Europe
Agreements signed on eve of MIPCOMCANNES -- "Camp Rock," the latest Mouse House music extravaganza to ratchet up its tally of foreign TV screens, has just sealed another handful of broadcast deals in France, Switzerland, Australia and Turkey, bringing its licensing total on the eve of MIPCOM to 78 territories and counting.
The Disney Channel phenom, which toplines the Jonas Bros. and Demi Lovato, has already been viewed by tens of millions of foreign eyeballs via Disney Channel local cable offshoots around the globe.
Among the additional over-the-air terrestrial deals with local broadcasters, Germany's ProSieben scored with "Camp Rock" in its Sept. 20 debut, where the show ranked as the #1 highest rated live action movie on the station this year with all kids 3-13 and 10-13. Its recent premiere on both Portugal's Sic station and Spain1s Cuatro saw the show in pole position in its timeslot with individuals, kids and teens in Portugal, and with kids and teens in Spain.
At the start of MIPCOM, the Mouse House's Disney-ABC-ESPN Television unit was in waiting mode for ratings results from upcoming launches on M6 in France, Kanal D Turkey, ERT Greece, RTS Serbia, the Seven Network Australia, TVNZ New Zealand and the BBC in the U.K.
"Camp Rock" has been enormously successful in its Disney Channel window, and we have very high expectations for free TV in all territories," said Disney Media Networks president of global distribution Ben Pyne.