Canada's CRTC Shushes Loud TV Commercials

The Canadian regulator tells domestic broadcasters to follow the American lead and turn down the volume on noisy ads by September 1, 2012.

TORONTO – It might get quiet: Canada’s TV watchdog on Tuesday ordered the country’s broadcasters to turn down the volume on excessively loud TV commercials.

The CRTC on Tuesday told domestic broadcasters to ensure the monitor volume on TV programming and ads is the same by September 1, 2012, the start of the fall TV season.

The ruling follows the regulator receiving a slew of complaints from Canadian TV viewers about noisy TV commercials, and public comments on how to deal with the issue.

“The rules we published bring us a step closer to our goal of eliminating loud TV ads,” Leonard Katz, acting CRTC chairman, said Tuesday in a statement.

“We have every expectation that the industry will take the necessary steps to meet our deadline and provide relief to viewers,” he added.

The CRTC is following the U.S. lead of reducing loud TV commercials, with an eye to eliminating them.