Canada Gets All-Chicken TV Channel

Product placement deal puts Rotisserie Channel on Rogers Cable dial.

TORONTO – Canada already has a hypnotic Fireplace Channel on the local airewaves each Christmas, where a yule log burns in a fireplace 24/7.

Turns out ambient TV is catching on here as Rogers Cable introduces a digital TV channel with a constant loop of roasting chickens turning on a spit.

The Media in Canada newspaper reports Rogers has teamed up with the Swiss Chalet fast food chain to launch the all-chicken channel on Feb. 28 for digital TV subscribers as part of a major product placement deal.

The mesmerizing Rotisserie Channel will feature two rows of finger-licking good birds roasting in an open-flame oven, with crackling fire sound effects in the background.