Canada Gets Raunch-Free Music Video Channel For Kids

Justin Bieber, Selena Gomez - Video Music Awards - H - 2011
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Now it's Justin Bieber and Selena Gomez 24/7 as Bell Media launches Juicebox, a video-based channel that parents will program for kids.

TORONTO – Here’s a concept: a music video channel without hoes, hoodlums, money and cars.

Canadian broadcaster Bell Media has launched a new music video channel, Juicebox, aimed at Canadian parents looking for warm, cute and clean videos for their kids to watch.

The Canuck channel is going 24/7 and commercial free with music videos by artists like local pop sensation Justin Bieber, his girlfriend Selena Gomez and Cody Simpson.

The plan is for a committee of parents to screen music videos for Juicebox, ruling out raunchy fare that may offend.

So goodbye Rihanna’s “S&M” and Kanye West’s “Monster.”

Juicebox will replace the all-request music video channel PunchMuch.

“With Juicebox, we have created a dedicated destination for kids who love music, a destination that parents can feel good about,” Neil Staite, vp and general manager of music and entertainment at Bell Media, said.