Canada's Elevation Pictures Inks Universal Studios DVD Deal

The distribution pact will start with the studio's Canadian arm releasing Mike Flanagan's Oculus on August 5.

TORONTO - Elevation Pictures, the Canadian indie distributor backed by Teddy Schwarzman's Black Bear Pictures, has tapped Universal Studios to release its home entertainment product locally.

The exclusive deal with Universal Studios Home Entertainment Canada will see the studio handle Blu-ray and DVD sales of current and upcoming films and TV shows into the Canadian market.

The first title to be handled by Universal's Canadian home entertainment arm is Mike Flanagan's Oculus, set for a home entertainment release here on August 5, 2014.

The Universal deal was unveiled Tuesday by Elevation Pictures' co-presidents Laurie May and Noah Segal.

Universal Studios Home Entertainment Canada, a major player in the local market, also has a DVD deal with rival indie distributor D Films. 

Elevation’s upcoming releases include The Imitation Game, directed by Morten Tyldum and starring Benedict Cumberbatch and Keira Knightley, and J.C. Chandor's A Most Violent Year, starring Jessica Chastain and Oscar Isaac.

Launched in September 2013, Elevation is eyeing an annual slate of 15 to 25 commercial and indie movies.