Canada's Fox News North to Launch Monday

Canadian conservatives get their own 24 hour all-news channel modeled on Fox News Channel in the U.S. market.

TORONTO -- Cue the "straight talk." Canada’s right-wing all-news TV channel Sun News Network, dubbed by liberal critics as Fox News North, is launching Monday afternoon.

The upstart cable channel with the moniker Hard News and Straight Talk, will start broadcasting at 4:30 p.m. EST with conservative pundits Ezra Levant and Charles Adler leading its primetime lineup.

The first Sun News Network promos pitch the conservative news channel as an antidote to existing mainstream TV competitors with a liberal bias.

“It's time for us to have a Canadian news leader we can be proud of -- with fair, factual and thought-provoking news coverage,” says one promo.

“Our media really doesn’t get it,” a man in another Sun News Network promo says of competing cable news channels operated by the CBC and CTV networks.

Sun News Network is also launching while still negotiating carriage deals with domestic cable and satellite TV operators.

The 24-hour news channel has a distribution deal with Quebec cable giant Quebecor Media, which also owns and operates Sun News Network. And western Canadian cable giant Shaw Communications has also hammered out a carriage deal with the all-news channel modeled on the the Fox News Channel in the U.S. market.

But other major carriers like Rogers Communication and BCE have yet to concluded deals with Sun News Network.

The CRTC last year rejected a controversial bid by Quebecor Media to see Sun News Network carried on basic cable, which would have assured the news channel's success out of the gate.

Instead, Quebec Media was forced to secure carriage for the conservative all-news channel from domestic cable and satellite TV operators, much like most other new digital cable channels.