Canada's Mary Ann Turcke Joins NFL as President, Digital Media and NFL Network

Mary Ann Turcke

The latest executive shuffle at Canadian media giant Bell Media sees Randy Lennox replacing Turcke as president.

The National Football League has tapped top Canadian broadcaster Mary Ann Turcke to build its presence in the digital space.

Turcke on Monday stepped down as president of Bell Media, Canada's top media giant, to join the NFL as president, digital media and NFL Network, based in Los Angeles and reporting to NFL executive vp media Brian Rolapp as the league grows its live-streaming and mobile streaming efforts.

"We are delighted to have an individual of Mary Ann's talent and expertise joining the NFL to lead the NFL Network, NFL Films and our digital and technology groups across the organization," NFL commissioner Roger Goodell said in a statement.

NFL games are now available on CBS All Access, CBS' over-the-top streaming service, and NFL Game Pass, the video subscription service offered through the league. The NFL also streamed some Thursday Night Football games using Twitter's new live video platform, and made games available for mobile streaming for Verizon customers.

Besides Bell Media being the Canadian TV rights holder for NFL games, including digital rights, Turcke and the league recently worked closely on a failed bid to stop Canada's TV regulator from forcing the CTV network to air American Super Bowl telecast commercials.

"I am thrilled to be joining the NFL, one of the greatest and most exciting brands in the world," Turcke said in her own statement.

Randy Lennox will replace Turcke as Bell Media president, an appointment announced by parent BCE and Bell Canada.

Lennox, a former Universal Music Canada head,
 joined Bell Media as president, entertainment production and broadcasting in August 2015, after Turcke became head of Bell Media in April 2015 and top programmer Phil King exited. Turcke replaced Kevin Crull as he was forced out as Bell Media president after a decision to ban Canada's TV watchdog from his airwaves for a cable unbundling decision.

King eventually landed at Sony Pictures Television as senior vp distribution for Canada, and Crull returned to the U.S. to join Sprint as its chief marketing officer.

Feb. 27, 6 p.m.: Updated with statements from Goodell and Turcke.